Getting the video made
What we have learned about talking to a camera when you would rather not, and how to get a week of video out of a lunch break.
8 September 2026 · 3 min read
What to do with a video after you record it
Add captions, trim the dead air at both ends, write one caption per platform, and post the same file everywhere.
8 September 2026 · 4 min read
Filming yourself on a phone in a shop, workshop or clinic
Face a window, put the phone at eye height about arm's length away, and get the microphone within about a metre.
8 September 2026 · 3 min read
How long should a small business video be
Between 20 and 45 seconds for most small business videos. Long enough to answer one question properly, short enough that people watch to the end, which is the number the platforms…
8 September 2026 · 3 min read
Do you need a teleprompter app, and what a phone one actually does
A teleprompter app is worth it if you record yourself talking more than about once a fortnight. Below that, notes beside the lens work nearly as well.
8 September 2026 · 4 min read
Reels, TikTok and Shorts: the sizes, lengths and safe areas that actually matter
Film vertical at 1080 by 1920 and the same file works on every platform. What changes is how much of the frame each one covers with its own buttons and captions, which is what…
8 September 2026 · 3 min read
You already have the list: what to post when you cannot think of anything
The hard part of posting regularly is not filming. It is deciding what this week's video is about.
8 September 2026 · 3 min read
Looking natural on camera is a writing problem, not a performance one
The advice is always about performance: relax, smile with your eyes, be yourself. It does not help, because what reads as awkward is nearly always one of four specific things, and…
4 September 2026 · 3 min read
Five videos a trade business can film in a lunch break
A plumber, sparky, mechanic or landscaper already answers the same questions every week. Each answer is a video.
4 September 2026 · 3 min read
Why burned-in captions beat subtitle files on social video
Most social video is watched muted, and a separate subtitle file does not survive the trip between platforms. Captions burned into the picture do.
4 September 2026 · 3 min read
Why you ramble on camera, and what a teleprompter actually fixes
Rambling on camera is a working memory problem, not a confidence problem. A teleprompter positioned near the lens removes the need to compose sentences while performing them.
Talk your idea into a video
Free to download. Most people have their first video finished in about five minutes.
