You already have the list: what to post when you cannot think of anything
The hardest part of posting video regularly is not filming it. It is opening the app on Monday with nothing in your head and deciding, from the whole universe of possible things, what this week’s video is about. Most people solve this by waiting for inspiration, which means posting twice and stopping.
You already have the list
Every business runs on a small set of questions it answers over and over. The customer on the phone asks them. The person at the counter asks them. Your quotes answer them in writing. That set is your content calendar, and it already exists: you have just never written it down, because answering them is so routine it does not feel like knowledge.
Spend one sitting listing the questions you answered in the last fortnight. Not what you think people should ask. What they actually asked, in their words. Most businesses get to twenty without trying, and twenty is five months of weekly video.
Four kinds of video, and the ratio
Once you have the list, sort it. Nearly everything worth posting falls into four kinds, and a mix that works for most small businesses is roughly three answers to one of everything else.
| Kind | What it does | How often |
|---|---|---|
| The answer | Answers one real question properly | Three in four |
| The mistake | What people get wrong, and the cost | Now and then |
| The look inside | How the work is actually done | Now and then |
| The offer | Says plainly what you sell | Sparingly |
The ratio matters more than the polish. A feed that is all offer stops being watched, and a feed that is never an offer does not sell anything. Three useful answers earn the one ask.
One question, one video
The most common mistake is answering four questions in one video because each felt too small on its own. A video that covers four things is worse than four videos, for two reasons: nobody searching for the second thing will find it buried at ninety seconds, and you now have one post instead of four.
Small is fine. A forty second video that answers one question completely is a better piece of work than three minutes that covers a topic. If the answer genuinely takes three minutes, it is probably three questions.
Batching, and why it beats discipline
Weekly posting fails on the weeks you are busy, which are the weeks worth posting about. The fix is to separate deciding, filming and posting, and to do each in a batch. Decide ten questions in one sitting. Film five in one go, while you are already set up and already warmed up. Post them across five weeks.
The second and third takes of a session are always better than the first, so batching improves the videos as well as the odds of there being any. The first one is the warm-up whether you plan for it or not.
What to do with the ones that flop
Some will do nothing. That is information, not failure. A question that got asked constantly in person and lands flat as a video usually means the video answered a slightly different question than the one people have. Rerecord it with a plainer opening line and it often works. Yarn keeps the script, so the second attempt costs a few minutes rather than starting over.
The short answer
Stop trying to think of content. Write down the questions you already answer every week, sort them so three in four are genuinely useful, do one question per video, and film them in batches. The businesses that post consistently are not more creative than you. They just stopped deciding one week at a time.
8 September 2026
Talk your idea into a video
Yarn writes the script, puts it over your camera, and hands back a captioned video. No account, no watermark, and your footage stays on your phone.
